AdWalk @ Den Haag

The Hague is the political capital of the Netherlands and houses the parliament and the royal house.

The city combines historic architecture with modern neighborhoods and has a coastline with popular beaches.

There are approximately 785 fast food outlets in The Hague, which contributes to the city's diverse culinary offering.

General Insights

1. Annual Visitors :

   • Tourists : Approximately 4-5 million visitors annually.
   • Day Visitors : About 10-12 million day visitors come for the beach, culture, and events.

2. Purpose of Visit :

   • Leisure : Popular for the Binnenhof, Peace Palace, and Scheveningen Beach.
   • Business : Home to international organizations and embassies, attracting business travelers.

3. Visitor Demographics :

   • Age group: Wide range, with families, professionals, and older travelers.
   • Interests: Politics, culture, coastal tourism, and shopping.

Peak Visitor Times

1. Morning (8:00 AM - 12:00 PM) :

   • Government and business traffic near the Binnenhof .
   • Visitors start their day at museums like the Mauritshuis .

2. Afternoon (12:00 PM - 4:00 PM) :

   • Scheveningen Beach is busiest during warmer months.
   • Shopping streets like Spuistraat and Grote Marktstraat see high traffic.

3. Evening (4:00 PM - 8:00 PM) :

   • Coastal dining and events at Scheveningen.
   • Popular cultural spots like the Peace Palace are visited for guided tours.

4. Night (8:00 PM - 12:00 AM) :

   • Bars, restaurants, and beach pavilions attract visitors, especially in summer.

Key Locations & Traffic

• Binnenhof : The political heart of the Netherlands, attracting tourists year-round.
• Scheveningen Beach : A summer hotspot with millions of visitors annually.
• Grote Marktstraat : A major shopping and dining district with steady foot traffic.

Economic Impact

• Spending per Visitor :
  • Day visitors: €60-€120 .
  • Overnight tourists: €150-€250 .
• Advertising Opportunities :
  • Beachfront promotions, transit hubs, and cultural landmarks offer prime visibility.

Conclusion

The Hague offers various advertising opportunities, especially in prominent locations like The Hague Central Station , Binnenhof , and Scheveningen Beach . The city's blend of governmental institutions, international organizations, and tourist attractions ensures exposure to a wide and varied audience, making it a strategic choice for targeted advertising efforts.