AdWalk @ Rotterdam

Rotterdam is a modern port city, famous for its innovative architecture and dynamic cultural scene.

The city has a diverse population and is known for its culinary offerings and no words but actions spirit.

In Rotterdam there are approximately 920 fast food outlets, which contributes to the city's diverse culinary offering.

General Insights

1. Annual Visitors :

   • Tourists : Rotterdam welcomes approximately 5-6 million visitors annually, with a growing number of international tourists.
   • Day Visitors : An estimated 12-15 million day visitors per year.

2. Purpose of Visit :

   • Leisure : Visitors are attracted to landmarks like the Erasmus Bridge, Markthal, Cube Houses, and museums.
   • Business : Rotterdam is an economic powerhouse, hosting major conventions, trade shows, and events.

3. Visitor Demographics :

   • Age group: Predominantly 25-45 years old, with a mix of families, professionals, and students.
   • Interests: Architecture, shopping, harbor tours, and cultural events.

Peak Visitor Times

1. Morning (8:00 AM - 12:00 PM) :

   • Commuters arrive via Rotterdam Central Station .
   • Early visitors explore the port via guided tours or start their day at Markthal .

2. Afternoon (12:00 PM - 4:00 PM) :

   • Shopping districts : Lijnbaan, Koopgoot, and Meent.
   • Busy at attractions like the Euromast , Cube Houses, and Kunsthal.

3. Evening (4:00 PM - 8:00 PM) :

   • High foot traffic in the Witte de Withstraat (famous for bars, restaurants, and galleries).
   • People enjoy harbor views or dining along the Maas.

4. Night (8:00 PM - 12:00 AM) :

   • Nightlife hotspots like Stadhuisplein and live performances at De Doelen or theaters.

Key Locations & Traffic

• Rotterdam Central Station : High commuter and tourist flow.
• Markthal : A food and cultural hub drawing millions annually.
• Erasmus Bridge & Kop van Zuid : Photogenic hotspots with heavy visitor traffic.
• Port of Rotterdam : A popular tourist destination for harbor tours.

Economic Impact

• Spending per Visitor :
  • Day visitors: €75-€120 .
  • Overnight tourists: €150-€250 .
• Advertising Opportunities :
  • Target shopping districts, transit hubs, and high-traffic landmarks.

Conclusion

Rotterdam presents unique advertising opportunities, especially in areas like Rotterdam Centraal Station , Markthal , and Erasmus Bridge , which experience high foot traffic from both tourists and locals. The city's modern infrastructure and status as a business hub make it an attractive location for advertisers aiming to reach a dynamic and diverse audience.